Brand Identity Discovery
Design without strategy is just that. It’s a car without wheels on a road with no direction known. To develop a great and lasting brand identity, you need strategy. You need to know as much as possible about your brand, your competitors, and your audience.
Brand Discovery is the process in which we learn everything about your brand, website, print materials, your market, your competitors, and your goals. We must establish these key elements through research before we begin. Only after Discovery is complete are we ready to build a brand that will connect with your audience.