This identity design is a refresh for my firm. I used to work under the pen name Rock Paper CSS since the majority of my early work was in web development and design.
For the last 3 years, I have been doing more complete identity systems. I decided to start doing work under my own name, and I've been thinking about what kind of direction I want my new brand to go in this year.
I decided to create a minimal blue theme with purple accents and a brush script style. I chose blue because it's a universal color representing water and sky. It's also the most popular color in the world. I chose a variety of textures to help show that I work with a variety of mediums to achieve a cohesive yet unique brand concept.